The glamour and fashion industry has made a vast change in lives of people. They try to look the way they see in magazines. They go through the knife to get the perfect look their favourite actors and models have. They do not realise that the pictures are edited and hence are fake so that so that the people buy the magazine. A recent survey conducted by the Girlguiding UK called ‘Girls Attitudes Survey’ which said that about more than half of school going girls thought about changing their look. This reality shook the women and other girls of the nation and has signed a petition asking David Cameron, the Prime Minister to start labelling the images that are not real and the original pictures so that most of these girls do not indulge in surgeries.
This campaign was held in the year 2009 by the Girlguiding UK. This survey said that around 50% of the girls in the age bracket of 16-21 wanted to have cosmetic surgery to look better whereas the age bracket of 11-16 were already keeping a tab on their diet. Chief Guide at Girlguiding UK, Liz Burnley CBE believes that the young girls are so pressured and are conscious about the size and have perceived a particular image of perfect image in their minds. Finding large sized clothes is no more a difficulty now as there are many stores which XL and clothes larger than them. But the fad over size- zero is going on an increase.
Airbrushing in images is causing a lot of complex to the young girls thinking they are shapeless and need to act on their beauty swiftly. The airbrushed images of ‘before and after’ campaigns make these young women feel complex and hence vows have been made to stop airbrushing the images from future campaigns.